Drew's A Level Media

Tide Print Advert The advert uses hyperbole in the form of emotive and exaggerated lexis to help sell the product. For example, "Tide's got what women want!". Additionally, inclusive and friendly lexis is used in conjunction to the main image of a woman hugging a box of Tide in order to build the impression that the product is a friend that helps you around the house. It also builds a relationship between the target audience of the product (working class housewives aged 30+) and the product itself. This is also evident withe the direct address with the line "no other product will get your product as clean as tide!" meaning that it is targeting the audience directly, securing that connection with the audience. In addition to this, the advert includes a dense layout with a lot of text and imagery. As well as this being typical of 1950s advertising it also suggests that the target audience has the time to read through the advert suggesting they may be unem