Drew's A Level Media

Part One Music Videos: Riptide- Montage editing, hard jump cuts, contrasting shots with juxtopositioning Mise-en-scene Horror iconography, lighting - references horror genre - subversive Binary oppositions - Levi Strauss.

Who is being represented? How are they being represented? Impact/message Binary oppositions? Conventional/unconventional? Lil Dicky - Freaky Friday feat. Chris Brown (Rap) Women are represented heavily in this music video and I would say that they are represented in a negative way because they aren't shown to have much of a personality and therefore, are objectified in the video. Additionally, I would say that women are sexualised in the video because most of the women that you see throughout the video are not wearing much clothes and showing a lot of skin. They also don't speak much in the video which demonstrates the fact that they are used for their body parts. This means that Scopophilia is used in this video because the audience is supposed to gain pleasure from watching the women. The impact and message of this video is that women are mostly used in hiphop music videos for the pleasure of the viewer to make sure that people keep coming back to watch the video. Th...

Who is being represented? How are they being represented? Impact/message Binary oppositions? Conventional/unconventional? Lil Dicky - Freaky Friday feat. Chris Brown Women are represented heavily in this music video and I would say that they are represented in a negative way because they aren't shown to have much of a personality and therefore, are objectified in the video. Additionally, I would say that women are sexualised in the video because most of the women that you see throughout the video are not wearing much clothes and showing a lot of skin. They also don't speak much in the video which demonstrates the fact that they are used for their body parts. This means that Scopophilia is used in this video because the audience is supposed to gain pleasure from watching the women. The impact and message of this video is that women are mostly used in hiphop music videos for the pleasure of the viewer to make sure that people keep coming back to watch the video. The bina...

Representation: Re-presentation of something (social groups, individuals, issues and events) encoded by the producer. Used to construct a world and aspects in it. Binary oppositions (conflict) encoded in the video: Seems to be anti-police - Binary oppositions between the police and african-americans The opening shot is of her sitting on a police car which links to the conflict. They are also in a poor environment which contrasts to some of the clothes that they are wearing. It also contrasts to the large mansion house. The fact that the police car is in the water portrays the police negatively because they allowed that to happen. Police shows control and authority the fact that the car is in the water and nobody is in the car shows lack of police in the time of crisis. Conflict at the beginning of the video because it warns the audience about explicit lyrics. Long shot of a police officer near a small child showing vulnerability. Functions/purposes of the video: The purposes o...

Who is being represented? Coloured women How? Stereotypical representation of women - objectification sexualisation: Close ups of sexualised body parts. One representation of body parts. However, empowering for coloured women not as stereotypical as slim women. Focus of objectification of one part of the body. Reinforces patriarchal hegemony - conventional beauty standards. Subverts from what is normalised in society about this particular group of people. Connotations of strippers - contradicts empowerment. Target audience? (Age, gender etc) Young teenage girls Impact of this? The effect of this is that it reinforces beauty standards for women. Younger people are impressionable and can get wrong ideas about beauty. Who is being represented? White and black people, gang members (specifically coloured people). Shots of policemen being surrounded by people. Police are depicted negatively and like the police is the enemy. Criminal How? Agressive lyrics + violence. Gangs si...

Objectification: Women treated as objects/less than human in media. Sexualisation: The use of women in media just for sexual pleasure. Male gaze: The sexual objectification of women in media for mens pleasure. Voyeurism: Gaining pleasure from watching other people who don't know they're being watched. Scopophilia: Gaining pleasure from watching other people who don't know they're being watched doing something sexual. Discuss the representation of women in the music video Rip Tide by Vance Joy. Introduction: Definition: Stuart Hall stated that representation is the ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events. The producers encode meaning into the representation of these groups. The representation producers encode into the media product can conform or subvert to generic ideology. Argument: Mixed representation (Polysemic meanings) - Could be an ironic representation of women or ...

Screenshot of woman representation during Vance Joy's Riptide music video. What does this reveal about the representation of women? The screenshots of every time a woman is represented reveals that in the beginning it seams a stereotypical representation of women for example one of the first shots of a woman demonstrates/reinforces the general conventions of beauty standards for women. However, this changes throughout the video to a more serious representation of women. Do you think the video is reinforcing patriarchal world view of women or subverting and challenging the objectification of women? Or both? I think that in some ways the video reinforce the patriarchal world view of women because of the fact that the video incorporates multiple shots of women in revealing clothing or framed in a way that you can see sexualised parts of a woman's body. Alternatively, the video could be challenging the objectification because the fact that the shots of the women being dragge...

Music Videos: Week One Music Video: Video representation of a song Media Language: Modes Language Polysemy Meaning Conventions Intertextuality Audience responce Ideologies Key Theories: Barthes Levi-Strauss Representation: Construction Processes Stereotypes Social and cultural context Audience response Ideologies Key Theories: Hall Gauntlet Van Zoonen Hooks Gilroy Rebecca - Vanity Angel Women, men represented (Men and women in shape etc) Bright colours Quick shots/fast paced, cut to the beat Lots of editing Japanese representation of America in the 80s. Mise-en-scene matches with the style of the song. Pulp - Babies 1994 Teenagers represented Set where they are singing is plain and white (conventional) - adds more focus and contrast towards the narrative of the girls in their room. Clothing/haircuts stereotypical of the time. Video deconstructs the video telling us the conventions of a music video with the text. Overall the video is uncon...

Who is Vance Joy? 31 year old Australian singer/songwriter. Signed to Atlantic records. Riptide was his first single in the Uk going Platinum. Genre? Indie Pop Alternative Genre hybrid Success? Successful: Net worth 13 million Director of video? Directed by Dimitri Basil and Laura Gorun. Number of views? 295,128,226 Is Riptide a conventional music video? Unconventional because of the fact that the music video is a literal interpretation of the lyrics. Although this would seem conventional the accuracy of the syncing is unnatural for music videos. Additionally, the beginning establishing shot is of a sky with the credits which is similar to a movie. This means it is unconventional because it is attempting to be like a movie. Furthermore, the narrative of the video is unconventional because the story keeps changing. This means that it rejects narrative. Intertextual references for horror films because pf the woman being dragged along the floor. Lack of clear meaning i...

Drew's Media profile Top Films:                Cool Runnings Fantastic Beasts Megamind All Harry Potters Saving Private Ryan Top TV shows: Sherlock Rick and Morty Breaking Bad Band of Brothers The Flash The Tunnel Lucky Man Best YouTube channels: Pewdiepie TGF Joe Weller KSI Miniminter Memeulous The True Geordie Mike Boyd Best Music Artists: Eminem G-Eazy Post Malone Best TV opening themes: Rick and Morty The Flash Breaking Bad Top Directors: Steven Spielberg Chris Columbus Best Videogames: Detroit: Become Human Black ops: Two Counter Strike Overwatch  Favourite Brands: Converse Vans Nike Fat Face