Representation
Who is being represented?
Coloured women
How?
Stereotypical representation of women - objectification sexualisation: Close ups of sexualised body parts. One representation of body parts. However, empowering for coloured women not as stereotypical as slim women. Focus of objectification of one part of the body. Reinforces patriarchal hegemony - conventional beauty standards. Subverts from what is normalised in society about this particular group of people. Connotations of strippers - contradicts empowerment.
Target audience? (Age, gender etc)
Young teenage girls
Impact of this?
The effect of this is that it reinforces beauty standards for women. Younger people are impressionable and can get wrong ideas about beauty.
Who is being represented?
White and black people, gang members (specifically coloured people). Shots of policemen being surrounded by people. Police are depicted negatively and like the police is the enemy. Criminal
How?
Agressive lyrics + violence. Gangs sings and hand gestures.
Target audience? (Age, gender etc)
Teenage boys
Impact of this?
Younger people are impressionable. Vast impact lots of views from around the world.
Similar representation between these videos and Formation but the other videos are much more exaggerated
Coloured women
How?
Stereotypical representation of women - objectification sexualisation: Close ups of sexualised body parts. One representation of body parts. However, empowering for coloured women not as stereotypical as slim women. Focus of objectification of one part of the body. Reinforces patriarchal hegemony - conventional beauty standards. Subverts from what is normalised in society about this particular group of people. Connotations of strippers - contradicts empowerment.
Target audience? (Age, gender etc)
Young teenage girls
Impact of this?
The effect of this is that it reinforces beauty standards for women. Younger people are impressionable and can get wrong ideas about beauty.
Who is being represented?
White and black people, gang members (specifically coloured people). Shots of policemen being surrounded by people. Police are depicted negatively and like the police is the enemy. Criminal
How?
Agressive lyrics + violence. Gangs sings and hand gestures.
Target audience? (Age, gender etc)
Teenage boys
Impact of this?
Younger people are impressionable. Vast impact lots of views from around the world.
Similar representation between these videos and Formation but the other videos are much more exaggerated
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