Zoella - Industry and Audience
Zoella - Industry and Audience
Algorithm:
An algorithm can be defined as a set of rules or calculations to used to solve problems and deliver a result. Algorithms are used in social media to deliver to content to the user. News feeds use algorithms to determine the content to show you based on your interests, activity and interactions on the platform.
Causes issues with privacy because of the collection of all your data.
Key words/terms in title to appease the algorithm.
Content doesn't change as they know it works.
Similarly to what Clay Shirky argues it can be argued that audience no longer exists and all that remains is a hyperreal construction forged by algorithms.
Additionally, Zoella is not targeting an audience, but is using algorithmic practice to target a theoretical machine fabricated audience.
David Hesmondhalgh: Cultural industries and online media:
He argues that major cultural organisations create products fir different industries in order to maximise chances of commercial success. In relation to online products, he argues that major IT companies now compete with the more traditional media conglomerates within the cultural sector: "Microsoft, Google, Apple, and Amazon are now as significant as News Corporation, Time Warner and Sony for understanding cultural production and consumption."
Could counter Shirky's theory with Hesmondhalgh's.
YouTube started as peer to peer service that encouraged audience activity, but the monetisation of uploaded content has led to the need for youTube to ensure that uploads are appropriate to the brands advertised. YouTube's so called 'adpocalypse', the demonetising of controversial content using algorithms, was driven by the need to retain major brands as advertisers.
The 'adpocalypse' led, arguably, to widespread self-censorship by vloggers who are keen to keep their uploads public. Interestingly, YouTube's content is now dominated by large scale media producers like Alfie and Zoella.
Algorithm:
An algorithm can be defined as a set of rules or calculations to used to solve problems and deliver a result. Algorithms are used in social media to deliver to content to the user. News feeds use algorithms to determine the content to show you based on your interests, activity and interactions on the platform.
Causes issues with privacy because of the collection of all your data.
Key words/terms in title to appease the algorithm.
Content doesn't change as they know it works.
Similarly to what Clay Shirky argues it can be argued that audience no longer exists and all that remains is a hyperreal construction forged by algorithms.
Additionally, Zoella is not targeting an audience, but is using algorithmic practice to target a theoretical machine fabricated audience.
David Hesmondhalgh: Cultural industries and online media:
He argues that major cultural organisations create products fir different industries in order to maximise chances of commercial success. In relation to online products, he argues that major IT companies now compete with the more traditional media conglomerates within the cultural sector: "Microsoft, Google, Apple, and Amazon are now as significant as News Corporation, Time Warner and Sony for understanding cultural production and consumption."
Could counter Shirky's theory with Hesmondhalgh's.
YouTube started as peer to peer service that encouraged audience activity, but the monetisation of uploaded content has led to the need for youTube to ensure that uploads are appropriate to the brands advertised. YouTube's so called 'adpocalypse', the demonetising of controversial content using algorithms, was driven by the need to retain major brands as advertisers.
The 'adpocalypse' led, arguably, to widespread self-censorship by vloggers who are keen to keep their uploads public. Interestingly, YouTube's content is now dominated by large scale media producers like Alfie and Zoella.
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