Drew's A Level Media

The double page spread creates meaning with the ideology of the magazine. For example, the ideology is apparent in the pull quote of the article because it is literally stating the ideology "Nowadays, it takes more than just talent to cross over and have people pay attention." The ideology is that it is harder to become a popular artist now because people care less about the music and more about cosmetic things such as wealth and clothing. The costume helps to convey the meaning of the article because although it is simplistic it is fashionable proving that you need to have more than musical talent to get noticed. This is proved as he is being interviewed for a magazine (getting noticed). Although there is not a direct mode of address used in the main image because the subject is not looking directly at the camera it is still effective at emphasising the fact that it is talking to the reader because of the fact that the image shows the subjects articulating with his hands...

Compare and contrast the ways in which viewpoints and ideologies are encoded in Woman and Adbusters. Both magazines, Woman and Adbusters, have their own personal viewpoints and ideologies that have been carefully encoded into each part of the magazine by the producer. Woman, focusing heavily on the stereotypical ideas about women (because of the socio-historical context of when the magazine was produced (the 1960s)) and Adbusters portraying very modern ideas about gender and other subjects such as saving the planet. Adbusters always includes their slightly subversive, anti-capitalist, ideas in every article. To begin with, Adbusters includes their atypical views about gender in their double page spread raising awareness about issues with water contamination in third world countries next to a fake, culture jamming advert about a tap. The producers of Adbusters have accurately encoded these ideas into the double page spread because their atypical ideologies about gender have been enc...

Compare and contrast the ways in which viewpoints and ideologies are encoded in Woman and Adbusters. Plan: Intro: D: What are viewpoints/ideologies A:  C: Time period Woman magazine produced David Gauntlet Pick and mix theory of identity - Audiences can choose what ideologies they agree with and reject those they don't (How this is reflected in Adbusters and Woman magazine). Para 1:  Adbusters viewpoints/ideologies/ how encoded - fake tap advert thing example Point: Atypical, anti-consumerist, controversial, culture jamming ideologies encoded in text and images accompanied with anchorage of text. Evidence: F ake tap advert thing example Analysis: Why this is effective and audience response. Para 2:  Woman viewpoints/ideologies/ how encoded - front cover example (Feminist theory Lisbet Van Zoonen)  Race, class and gender all determine the extent to which individuals are exploited and oppressed. (Bell Hooks) Poin...

Compare and contrast the different ways that Woman and Adbusters position their audiences. Mock Plan Intro: D efinition: They use different methods of audience positioning because they have different ideologies and, therefore, appeal to different audiences. A rgument: They are different because..., but also similar because... C ontext: Ideologies of each magazine. Para 1: Adbusters positioning. Adbusters Preferred reading. Para 2: Woman magazine positioning. Para 3: Similarities Para 4: Differences Conclusion Theorists to reference: David Gauntlet's pick and mix theory says that audiences can choose which ideologies suit them and they can reject and completely ignore ideologies they do not agree with. Bulmer and Katz's Uses and Gratifications theory:  The uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons. Information/education, Escapism, Personal Identity, Interaction, Aspirational, Enjoyment. ...

Compare and contrast the ways in which viewpoints and ideologies are encoded in Woman and Adbusters Adbusters ideologies/viewpoints: Anti-capitalist - No real adverts Culture jamming - Fake adverts  Campaigning - Explains real issues to do with water in third world countries.  Anti-mainstream - No real adverts Anti-consumerist -  Subversive - Talks about issues to do with water next to a fake advert for a tap. (Binary opposition) Atypical - Challenges the typical representations of gender. Controversial - Talks about issues to do with water next to a fake advert for a tap. (Binary opposition). Challenging - The idea isn't instantly obvious, the audience has to work out the meaning for themselves.  Woman magazine ideologies/viewpoints: Stereotype women women should be housewives and do cooking, cleaning etc - Model on the front cover wearing practical clothing for things like cooking. She is presented wearing feminine colours and the background is p...

Adbusters Website Analysis How does the website reinforce the brand identity of the magazine? I would say that the website reinforces brand identity because it fits with the theme of subverting from the general conventions. This is because they continue with an alternative theme with unconventional text and text positioning. The sans serif font helps to reinforce the idea that the brand is different and unconventional. Additionally, the website includes controversial imagery and statements that reinforce the brand identity because it demonstrates that the brand is about controversy and about criticising widely held beliefs. It lets the audience know what to expect with the magazine. Furthermore, the ideologies that Adbusters hold are very anti-capitalist and, therefore, they do not like to use adverts in their magazines. This idea is carried onto their website which, therefore, supports their brand identity because the website doesn't include any advertisements. Is there a cle...

Occupy Wall Street movement: OWS was a left wing movement beginning on September 17 2011. Protesting against inequality,greed and power of Americans. They also criticised the wealthiest 1%. It was a passive movement where they would occupy prominent buildings. Buy Nothing Day: Opposed to buying things around Christmas and Black Friday to demonstrate anti-consumerist ideas. Especially because of the fact that it is held near Black Friday, the most consumerist day.

What is the ideology/ethos of Adbusters? Adbusters is an anti-capitalist/anti-commercial magazine that subverts from the generic codes and rules for magazines. They are also anti-advertisement, hence the name "Adbusters", because they feel that advertisements have warped the magazine industry and made it more commercial and all about money. They also feel that advertising is bad because it limits the designers. This is because to do well in advertising, designers have to do what the corporate people want and not let their own creativity flow. They have political ideologies where they want to be activists against mainstream ideas. How does Adbusters subvert traditional magazine conventions, especially in relation to advertising? Adbusters subverts from traditional magazine conventions with advertising because of the fact that they have decided not to run real adverts in their magazine because they want to challenge corporate advertising and consumer culture. Additionally, ...

P.E.A I would say that this image on the front cover of Adbusters conforms to the dominant hegemonic notions of gender because of the fact that it portrays a man in an aggressive pose and shouting. The reason why I would say that this conforms to dominant hegemonic notions of gender is because the stereotype of males is that they are the more powerful and aggressive sex. The aggression is portrayed though him shouting making him seem more dominant. I would say that this advertisement from the Adbusters magazine subverts from the dominant hegemonic notions of gender because the gender of the person is not explicitly shown in the image so you can not actually tell whether they are male or female. This is because there is a mid shot of the person's feet meaning that there is no identifying features that would tell us what gender they are. This is effective because it could be showing us that it doesn't matter what gender you are because when you are living in povert...

What value are Nike products given in this video? Represent more than just a shoe The type of shoes gives them a higher social status. "Commodity fetishism is the process of ascribing magic "phantom-like" qualities to an object, whereby the human labour required to make that object is lost once the object is associated with a monetary value for exchange." Patricia Louie. Audience Response: I would say that the audience response to these adverts would be that they would feel guilty and ashamed that they are wasting water because the tap flowing into the sink could represent the water being washed down the drain and, therefore, not being used for anything useful. The adverts make people feel bad about having enough water to waste when there are people who do everything they can just for a little bit of water. The adverts would make the audience realise that their lifestyle includes a lot of wastage and expenditure on unnecessary things because it compare...

The four steps of representation 1. The group, place or issue on which a media text is focusing. 2. The technical devices the media text uses in order to present these groups or issues. 3. The message about the group or issue being created within the text. 4. The impact of this message on the target audience. P.E.A The issue that the media text is focusing on is that many people in third world countries such as countries in Africa do not have access to things that we, in a first wold country, take for granted. For example, the fact that it includes the brand name "Christian Louboutin" is ironic because that is the name of a high quality brand that people probably really want even though they have regular shoes anyway but the picture is of someone who has recycled materials to create something to help them. You can see what appears to be somebody from a black ethnicity who is standing in a desert area which leads us to believe that it is representing coloured people ...

Adbusters : (www.adbusters.org.) Published six times a year by Adbusters Media Foundation, 1989 to present. Set edition: May/June 1016 Price: £10.99 120,000 readership (website April 2017) Genre: Independant, campaigning, culture jamming Subtitle: Journal of the mental environment How does the combination of elements of media language: Communicate messages and values? The main image is of a soldier and we know this because of the fact that the mise-en-scene of the photograph is of a man wearing camouflage and with an expression that establishes pain or anger. This communicates messages and values because of the fact Reflect the social/cultural context? The soldier appears as if he is going into some kind of battle and shouting as if he is in protest which reflects the ideas of the magazine wanting to protest against mainstream ideologies. Establish the brand identity of the magazine? I think that the main image of the magazine establishes brand identity because Rein...

" Genre conventions in magazines are completely informed by the social and historical context to which they are made" - Jack Avery Evaluate this statement with reference to Adbusters. Make reference to genre hybridity. Adbusters are an anti-capitalist organisation know for their production of thought provoking and atypical content. They rely on the intelligence of the reader to understand the ideologies that they are trying to convey through the use of the magazine. The Adbusters magazine utilises genre hybridity by using the genres of culture jamming and campaigning to attract many people to their product and, therefore, expose as many people as possible to their ideologies which consist of anti-capitalism and freedom of people. On the one hand I would say that magazines are informed by the social and historical context in which they are made because of the fact that magazines need to rely on certain conventions to attract an audience. However, the Adbusters magazine s...

Adbusters (May/June 2016) Culture Jamming: Re-routing culture. Changing the original meaning of something. Culture jamming is the practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Culture Jamming examples: Dominant ideology of: Iceland: Convenient, easy, affordable, lower quality Long Road: Easier than Hills Apple: Expensive/overpricing Facebook: Intrusive Amazon: Unethical

To what extent are Woman and Adbusters examples of specialised and institutionalised media productions? Make reference to their distribution and circulation. Woman has competed with Woman's Own (Newnes) and Woman's Weekly (Amalgamated) to be the top-selling title. The three rivals ended up merging to become IPC. Their sales peaked in about 1959, at about 2.6m, 3.1m, and 1.8m each. In 1937 Odhams (now IPC) opened a printing plant in Watford, Herts with Speedry Gravure Process for colour printing. Woman launched weekly in June with low cover price, 2d, for a full-colour magazine. Within a year, the title was selling 500,00 copies per week. IPC is a large mainstream organisation and is also a conglomerate because of the fact that IPC or Time inc is owned by Meredith and also owns many other companies below it such as Warner Brothers. Time Inc has owned and published over 100 magazine brands such as: Time, Sports Illustrated, Life, golf magazine etc. They also co-operated over...

How does the front cover of the set edition of Woman reflect the socio-historical context in which it was made? On the one hand I would say that the front cover of Woman magazine reflects the socio-historical context in which it was made because of the fact that the main image of the woman that is used on the front cover is a woman that would appeal to the target audience at the time the magazine was published. This is because most women at the time this magazine was issued would, stereotypically, have been housewives and very domesticated. They would have often taken care of activities such as: washing, cleaning, cooking and they were also seen as very maternal and, therefore, loving and caring for their children. The main image of Woman magazine appeals to this demographic because of the fact that she represents the ideal woman at this time. This is because of the fact that she is wearing practical clothes so that she can clean and cook easily and she is also wearing make...

Brand Identity How a business presents itself to and wants to be perceived by its consumers. Essential aspects to consider when creating a brand identity -Target audience/audience interests -Format of marketing -Style of the magazine -Cost

The contents page of the "Womans" magazine creates many assumptions about the target audience for the magazine. This is because  Betty Friedan (American feminist) said that advertisements portrayed women in a particular way: "Women are shown solely as: men's wife, mother, love object, dishwasher, cleaner and never as a person". How does the magazine's contents page reflect: Codes and conventions of the sub-genre of magazine? Social and cultural context of the magazine? The target audience? The contents page of the "Woman's" magazine creates many assumptions about the target audience for the magazine. This is because the contents page displays all of the articles that will be featured throughout the magazine. Most of the headings are very stereotypical of women at this time because they are things such as: beauty, cookery, fashion, home and knitting. This means that the magazine assumes that women would naturally enjoy and w...

Woman magazine: Facts Published weekly by IPC, 1937 to present Set edition: 23-29 August 1964 Price: 7d (7 old pennies, approx 80p in today's money) Became popular in the post-war period and, in the 1960s, sales of women's magazine reached 12 million copies per week. Woman's sales alone were around 3 million copies per week in the 1960s. How does the combination of elements of media language: Communicate messages, values, and ideological perspectives? Reflect the social/cultural context? Establish the brand identity of the magazine? Appeal to the target audience? I think the "Woman" magazine communicates messages, values and ideological perspectives through the use of layout and design. This is because there is a main image of a woman looking up at the camera whilst smiling. This helps to communicate their ideology because it makes the target audience "women" think that if they read the magazine they can be as happy and conte...