Compare and contrast the different ways that Woman and Adbusters position their audiences. Mock Plan

Compare and contrast the different ways that Woman and Adbusters position their audiences. Mock Plan

Intro:
Definition: They use different methods of audience positioning because they have different ideologies and, therefore, appeal to different audiences.
Argument: They are different because..., but also similar because...
Context: Ideologies of each magazine.

Para 1:
Adbusters positioning.
Adbusters Preferred reading.

Para 2:
Woman magazine positioning.

Para 3:
Similarities

Para 4:
Differences

Conclusion

Theorists to reference:
David Gauntlet's pick and mix theory says that audiences can choose which ideologies suit them and they can reject and completely ignore ideologies they do not agree with.
Bulmer and Katz's Uses and Gratifications theory: The uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons. Information/education, Escapism, Personal Identity, Interaction, Aspirational, Enjoyment.
Stuart Hall: Reception theory: Preferred, dominant, negotiated, oppositional
Adbusters positions their audience in a much different way to Woman magazine because the preferred reading that is encoded by the producers is 

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