Drew's A Level Media

Genre: Horror There are some generic paradigmatic and iconographic features that help to construct the genre of horror. These are features such as: the dark lighting in the background, the full moon, a castle in the background, bats, blood dripping from the text and the two people who appear to be being murdered. Therefore, it conforms to the general rules of the horror genre because of some of the darker colours. The fact that there is an vampire depicted as part of the main image also conforms to this genre. We can also see what appears to be a castle in the background which makes the poster recognisable as a horror film because there are spooky/creepy connotations that are tied to a dark castle. Furthermore, there is a full moon that is visible ion the background that also conforms to the horror genre because that has connotations of werewolves. However, in some ways the poster subverts from the genre conventions because the women that are featured in the poster are quite well ...

Component one - Media products, industries and audiences Section A - Analysing media language and representation Briefly  define the following terms: [6] Ideology:  Ideology is the beliefs behind a media text. It is the thoughts that the media producer is trying to convey through the media product. Intertextuality: These are textual references to another media product from within a media product. Positioning: All media texts have messages encoded by the media producer and it is down to the audience to decode these messages. Most audiences will decode the messages differently and as a result take different readings from the product. Lexis: The language that the media product/text uses. Diametric opposition: Two groups that are radically different and come into some form of conflict. Paradigmatic feature: They are signs, signified and signifiers and they are essentially the meaning behind a media text. Which two theoretical perspectives have we studied tha...

Audio Visual Advert Analysis Adidas: Break Free  Narrative: I think that the meaning of the advert is to convey a sense that if you buy Adidas products you will be able to achieve things that you haven't been able to do before. Meaning is further created because it makes you as the viewer build up a relationship with the character. It does this by making you want him to succeed at getting away from the home because you can see how sad he is there. I would say that the advert is linear for the most part because there is a sense of equilibrium in the beginning when he is sitting at the nursing home. Although, he is not happy it would still be equilibrium because it is relatively peaceful and there is nit too much action going on. This means that the advert follows Todorov's theory of equilibrium. Due to the fact that the advert follows quite a linear pattern it means that the equilibrium transfers into a disrupted equilibrium. This stage of the advert is conveyed by depict...

Water Aid - Background It is a charity that was established in 1981 as a response to a United Nations campaign for clean water, sanitation and water hygiene education. Works with organisations in 37 African, Asian and Central American countries and the Pacific region. Patron: Prince Charles. Created by  Atomic London in 2016 an advert named 'Rain For Good' presents a 16 year old Zambian student with the aim of showing how communities benefit from clean water. It achieves this by portraying them doing everyday chores such as farming and laundry. Wateraid: Claudia sings sunshine on a rainy day (2016) The advert uses Levi Strauss' theory of binary oppositions because the cause is very serious as it is raising awareness for the fact that many groups of people do not have access to lean water but she is singing a relatively happy song and the lighting is quite golden which could symbolise happiness and hope. This relates to the theory of binary oppositions because...

Unicef Charity Advert I would say that the purpose of this advert is to try and get you to donate to help out starving children. It achieves this by appealing to as many groups of people as possible and making them feel guilty about not donating to the cause. The advert includes everybody with the tagline "He's starving. We're not". The fact that it uses the word "we're" means that it is using direct address to build a connection between the audience and the child portrayed in the advert. The direct address makes us as the audience feel as if we can really help the child and our donations actually matter. It also makes us feel as if we should donate by making us feel ashamed if we don't. This is because there is another tagline stating "It's time to share". This is effective as it is reminiscent of when you were younger and a primary school teacher would ask you to share with your classmates. The reason why this is important is becaus...

Anchor Spreadable Butter What groups are represented in this advert? The groups of people that the advert focuses on are elderly people and teenagers. The older person is shown to have a Caribbean accents which makes it more memorable. These people are clearly identifiable because the older woman has grey hair and she is shown to need to look close to reach the product and the young male is wearing a hoodie which is what teenagers would stereotypically wear. What assumptions are made about these groups of people? That old people are not used to technology and they are confused by it. An example of this is when she holds the butter up to her ear to see where the sound is coming from. This means that old people are represented as not up to date with things that are common in everyday life and the fact that she is talking to herself at first could show her mental state is not all there. This also shows that teenagers are represented as not very sympathetic towards old people as the ...

Tide Advert Designed for heavy duty machine cleaning. Brand leader in America established in 1946 by P&G. (Procter and Gamble). DMB&B (D'Arcy Masius Benton and Bowles) handled advertising agency handles P&G's accounts. They found their audience had a large amount of confidence in the brand. Used print radio advertising campaigns concurrently in order to build a familiarity of the brand with the audience. Both media forms use the "housewife" character and ideology. They made it out that the customers loved the product. Semiotic Analysis of the Tide Advert The purpose of the advert is to create a relationship between the audience and the product by making the audience familiar with the product and want to buy it. the overall purpose is to sell their product. The context of the advert is that mainly women would do the washing so it makes sense that they would depict a woman for the advert as it appeals to the target audience. Tide uses sym...

Advert Analysis Image One: I would say that the product that the advert is trying to sell is a handbag and perhaps the clothes she is wearing. I think this because the handbag seems to be the main focus of the image because it is in the centre and everything around it (accept the woman is quite barren). I would assume that the products that the advert is trying to promote are quite upper class because they have used a model wearing highly fashionable and expensive clothes. I think that as well as the products the advert is trying to promote a free lifestyle meaning that if you buy their products then you will be free because she is in a calm environment. The colours used are quite similar as the field and clothes compliment her hair colour. The model is also looking straight at the camera which could be showing that the advert is trying to directly address the buyer and try and convince them that if they were to buy their clothes then they will be able to live a free and happy lif...

Component one - media products, industries and audiences Advertising Week One Key theory one: Roland Barthes, Semiotics French theorists who determined the theory of Semiotics.  Signs, signifiers and signifieds are used and they mean: everything can have meaning, the thing that creates meaning and the meaning that is created.  Codes: Hermeneutic Codes: Enigma codes are hermeneutic codes and they refer to something within the product that creates mystery or suspense.  Proairetic Codes: These are action codes that refer to something within a media product that suggests something will happen. Such as the knock on a door. Symbolic Codes: They are something within a media product that creates a deeper meaning for the audience.  Textual Analysis: This refers to studying a media product and suggesting ways that the media language creates meaning for the audience. Always provide connotations when conducting contextual analysis as we don't u...