Tide Advert Analysis




Tide Advert

  • Designed for heavy duty machine cleaning. Brand leader in America established in 1946 by P&G. (Procter and Gamble).
  • DMB&B (D'Arcy Masius Benton and Bowles) handled advertising agency handles P&G's accounts. They found their audience had a large amount of confidence in the brand.
  • Used print radio advertising campaigns concurrently in order to build a familiarity of the brand with the audience. Both media forms use the "housewife" character and ideology. They made it out that the customers loved the product.
Semiotic Analysis of the Tide Advert

The purpose of the advert is to create a relationship between the audience and the product by making the audience familiar with the product and want to buy it. the overall purpose is to sell their product. The context of the advert is that mainly women would do the washing so it makes sense that they would depict a woman for the advert as it appeals to the target audience.
Tide uses symbolic codes to make the audience think that Tide is the best possible brand that they an choose. They do this by adding a main image of a woman hugging the box of Tide making the audience think that she loves the product and it is the best. Furthermore, the lexis that the product uses is very centred towards making the audience think that they need the product and they do this by adding tags such as "Tide's got what women want!" and "No wonder you woman buy more TIDE than any other product". This is effective because it uses direct address to make the audience feel as if the advert is talking straight to them. This makes the advert seem more friendly as if it is a recommendation by a friend rather than an advert. The font that has been used is sans serif meaning that it is informal but still very clear to read. This gives the advert a more warm and home like feel which is affective because tide is a home product that every woman should have. This means that the font used is effective because it appeals to a wider range of people. For example, if it was formal font then some people might feel that the product is too upperclass for them. This means that the informal feel of the font and the advert is inclusive to more people. The informality of the advert is further enforced with the cartoon pictures as it makes it seem more humorous and fun. This helps the audience build a relationship with the product. The advert includes a Z-line meaning that it includes the most important parts of the advert in the spaces that our eye traces meaning that the audience gets the information they need. 

Comments

Post a Comment

Popular posts from this blog

Part One Music Videos: Riptide- Montage editing, hard jump cuts, contrasting shots with juxtopositioning Mise-en-scene Horror iconography, lighting - references horror genre - subversive Binary oppositions - Levi Strauss.
Read more

How does the front cover of the set edition of Woman reflect the socio-historical context in which it was made?

Image
How does the front cover of the set edition of Woman reflect the socio-historical context in which it was made? On the one hand I would say that the front cover of Woman magazine reflects the socio-historical context in which it was made because of the fact that the main image of the woman that is used on the front cover is a woman that would appeal to the target audience at the time the magazine was published. This is because most women at the time this magazine was issued would, stereotypically, have been housewives and very domesticated. They would have often taken care of activities such as: washing, cleaning, cooking and they were also seen as very maternal and, therefore, loving and caring for their children. The main image of Woman magazine appeals to this demographic because of the fact that she represents the ideal woman at this time. This is because of the fact that she is wearing practical clothes so that she can clean and cook easily and she is also wearing make
Read more
Image
The contents page of the "Womans" magazine creates many assumptions about the target audience for the magazine. This is because  Betty Friedan (American feminist) said that advertisements portrayed women in a particular way: "Women are shown solely as: men's wife, mother, love object, dishwasher, cleaner and never as a person". How does the magazine's contents page reflect: Codes and conventions of the sub-genre of magazine? Social and cultural context of the magazine? The target audience? The contents page of the "Woman's" magazine creates many assumptions about the target audience for the magazine. This is because the contents page displays all of the articles that will be featured throughout the magazine. Most of the headings are very stereotypical of women at this time because they are things such as: beauty, cookery, fashion, home and knitting. This means that the magazine assumes that women would naturally enjoy and w
Read more