Compare and contrast the ways in which viewpoints and ideologies are encoded in Woman and Adbusters. Plan

Compare and contrast the ways in which viewpoints and ideologies are encoded in Woman and Adbusters.


Plan:

Intro:
D: What are viewpoints/ideologies
A: 
C: Time period Woman magazine produced
David Gauntlet Pick and mix theory of identity - Audiences can choose what ideologies they agree with and reject those they don't (How this is reflected in Adbusters and Woman magazine).

Para 1: 
Adbusters viewpoints/ideologies/ how encoded - fake tap advert thing example
Point: Atypical, anti-consumerist, controversial, culture jamming ideologies encoded in text and images accompanied with anchorage of text.
Evidence: Fake tap advert thing example
Analysis: Why this is effective and audience response.

Para 2: 
Woman viewpoints/ideologies/ how encoded - front cover example (Feminist theory Lisbet Van Zoonen) Race, class and gender all determine the extent to which individuals are exploited and oppressed. (Bell Hooks)
Point: Stereotypical, conventional v/i encoded into Woman magazine with main images and cover lines. 
Evidence: Front cover example
Analysis: Why this is effective and audience response.

Para 3:
Woman viewpoints/ideologies/ how encoded - soap advert example (Feminist theory Lisbet Van Zoonen) (Womans bodies used in media products as a spectacle for male audiences, this reinforces patriarchal hegemony).

Para 4:
Adbusters viewpoints/ideologies/ how encoded - Kill yourself article

Conclusion:

Both Woman magazine and Adbusters have their own viewpoints and ideologies that have been encoded into the magazine by their producers.

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