Adbusters (May/June 2016)

 Culture Jamming: Re-routing culture. Changing the original meaning of something.
Culture jamming is the practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands.

Culture Jamming examples:

Image result for culture jamming

Dominant ideology of:

Iceland: Convenient, easy, affordable, lower quality
Long Road: Easier than Hills
Apple: Expensive/overpricing
Facebook: Intrusive
Amazon: Unethical

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