How is the video game industry specialised? Interactive Huge resource expenditure Much higher RRP Longer length A dedicated, core, target audience. Games developed for specific hardware, or released multiplatform. David Hesmondhalgh: Argues that companies use advertising and marketing techniques to minimise risk and maximise profit. Assassins Creed III - Liberation Published by Ubisoft in 2012 for the PlayStation Vita, with a subsequent HD re-release for the Playstation 3 and Xbox 360. How does the trailer target a specialised and generalised audience? Leading female character instead of a man to attract a wider, generalised audience of females as well as males - trying to increase female gamers. Representation of ethnic groups to attract a wider audience again. Typically main characters are white so the fact that the main character isn't is effective at attracting minorities that would relate to the character. Goes against stereotypes - woman being more powerf...
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