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Representation structure:  What is representation? Representation is a re-presentation. By who? For what purpose? For what function? For what ideal? Who does this impact upon? Both the target audience and the group being represented Most female roles throughout the first episode are where the female is the giver/server. For example, there are roles of the mother, caregiver, prostitute, made, butler, friend, slave, rebel. This means that there are quite narrow representations of women. Madonna/Whore complex - Sigmund Freud Freud developed a theory to explain men's anxiety towards women's sexuality, suggesting that men define women into on of two categories: the Madonna (Women he admires and respects) and the whore (women he is attracted to and therefore disrespects). The Madonna is typically virtuous, nurturing, saintly and sexually repressed. The whore is sensual, sexualised and desirable without purity. This can be used in Humans - the mother is clearly the Mad...
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Feminist Theory's Fact File

Judith Butler: Butler  argues that  feminism  made a mistake in trying to make "women" a discrete, ahistorical group with common characteristics.  Butler  writes that this approach reinforces the binary view of gender relations.    Butler believes that feminists should not try to define "women" and she also believes that feminists should "focus on providing an account of how power functions and shapes our understandings of womanhood not only in the society at large but also within the feminist movement."  Finally, Butler aims to break the supposed links between sex and gender so that gender and desire can be "flexible, free floating and not caused by other stable factors". The idea of identity as free and flexible and gender as a performance, not an essence, is one of the foundations of  queer theory . Bell Hooks: Feminism is the struggle to end patriarchal hegemony and the domination of women and feminism is not a lifestyle choice, it's ...
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Attitude and Zoella - Identity and David Guantlett

Explore how Zoella and Attitude online manipulate audiences through ideology. David Gauntlett  argues that audiences are not passive, but instead construct their identities through ‘ picking and mixing ’ the ideologies of the producer in whatever way they choose. Identity is an essential concept in media studies, as we as audiences will respond to texts in a lot of different ways. Through this interpretation there is a lot of potential for the producer to  manipulate  their target audiences through ideology. Zoella and Attitude online manipulate audiences through ideology via: Representations Mode of address  Preferred Reading  Product Placement Target audience  Hyper-reality  Industry contexts  Zoella: Zoella's target audience is young (aged 12-16), white, middle class, females and she targets this group by using simplistic and typical representations throughout her channel. For example, there is no variety of ethn...
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