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Part One Music Videos: Riptide- Montage editing, hard jump cuts, contrasting shots with juxtopositioning Mise-en-scene Horror iconography, lighting - references horror genre - subversive Binary oppositions - Levi Strauss.
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Video Game Industry

How is the video game industry specialised? Interactive Huge resource expenditure Much higher RRP Longer length A dedicated, core, target audience. Games developed for specific hardware, or released multiplatform. David Hesmondhalgh: Argues that companies use advertising and marketing techniques to minimise risk and maximise profit. Assassins Creed III - Liberation Published by Ubisoft in 2012 for the PlayStation Vita, with a subsequent HD re-release for the Playstation 3 and Xbox 360. How does the trailer target a specialised and generalised audience? Leading female character instead of a man to attract a wider, generalised audience of females as well as males - trying to increase female gamers. Representation of ethnic groups to attract a wider audience again. Typically main characters are white so the fact that the main character isn't is effective at attracting minorities that would relate to the character. Goes against stereotypes - woman being more powerf...
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The Million Pound Selfie Sell Off Influencers let followers into lives - build trust. Brands can advertise through social media. Industry worth $4 billion and increasing. 3 billion people expected to be on Facebook and instagram. Important to make it obvious when the are presenting an advertisement. Easier for companies to sell things that could be harmful for kids (eg gambling). youTube states that videos must conform to their guidelines and if the don't the videos will be removed. This means it relies on self regulation. Regulation can't keep up with the increasing technology. Social media can further damage specific younger audiences by presenting things such as unrealistic body standards etc.
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