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How far are the representations constructed in the set texts of Zoella and Attitude Stereotypical? Stereotype: A set of widely held beliefs/attitudes about a certain group of people or individual. Stereotypes are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions are implemented. This often leads to misjudgement and unfair discrimination towards certain groups. (Stuart Hall) In media products, they have the potential to impact the mindset of audiences, often sustaining, perpetuating and creating stereotypes. Media products portray the unspoken norms of an ideology. Such products appeal to the widest audience - intellectually and globally. Stereotypes of gay men: Feminine Fashionable - conscious of their appearance Articulate More open with their emotions More friendly with female friends The representation of the LGBT community is often narrow and stereotypical. Gay men are often represented as camp, effeminate, theatrical ...
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To what extent does attitude targets multiple audiences? How Attitude targets its audience of g ay men, working class, aged 25 - 50, aspirational, interested in holidays, fashion and the theatre, and with a larger expendable income than average: Gay men: Includes a 'boys' section with many close ups/medium close ups of muscular men which is stereotypically attractive for gay men. Working Class: Attracts a working class audience with gossip style, easy to read/sans serif headlines designed to spread gossip. It is a stereotype that working class audiences would like this kind of gossip content because it is similar to the style of stories that tabloid newspapers such as the Mirror include which have a large working class audience. Aged 25-50: Furthermore, attitude appeals to an audience aged between 25-50 because almost all of the people that are featured in the photographs and articles are aged in this range meaning that they appeal to this age of audience. ...
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How have new digital technologies affected how the online media industry is regulated ? (15 or 30 marks) Regulation: Sonia Livingstone and Peter Lunt: The increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk. Regulation of online media in ineffective and difficult to enforce. The introduction of social media and platforms such as YouTube means that they rely on self regulation or creators. YouTube relies on creators to regulate themselves with the incentive of money.   Anybody can click that they are over a certain age on things like catch up tv. Increasing power of tech companies. More digital convergence of industries - new forms of media making it hard to regulate. Globalised internet - VPN can be used to bypass blocks. Lack of unifying regulatory body for online me...
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