Who is Vance Joy?
31 year old Australian singer/songwriter. Signed to Atlantic records.
Riptide was his first single in the Uk going Platinum.

Genre?
Indie Pop
Alternative
Genre hybrid

Success?
Successful: Net worth 13 million

Director of video?
Directed by Dimitri Basil and Laura Gorun.

Number of views?
295,128,226

 Is Riptide a conventional music video?
Unconventional because of the fact that the music video is a literal interpretation of the lyrics. Although this would seem conventional the accuracy of the syncing is unnatural for music videos.
Additionally, the beginning establishing shot is of a sky with the credits which is similar to a movie. This means it is unconventional because it is attempting to be like a movie. Furthermore, the narrative of the video is unconventional because the story keeps changing. This means that it rejects narrative. Intertextual references for horror films because pf the woman being dragged along the floor. Lack of clear meaning in the video.

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