Screenshot of woman representation during Vance Joy's Riptide music video.

What does this reveal about the representation of women?
The screenshots of every time a woman is represented reveals that in the beginning it seams a stereotypical representation of women for example one of the first shots of a woman demonstrates/reinforces the general conventions of beauty standards for women. However, this changes throughout the video to a more serious representation of women.


Do you think the video is reinforcing patriarchal world view of women or subverting and challenging the objectification of women? Or both?
I think that in some ways the video reinforce the patriarchal world view of women because of the fact that the video incorporates multiple shots of women in revealing clothing or framed in a way that you can see sexualised parts of a woman's body. Alternatively, the video could be challenging the objectification because the fact that the shots of the women being dragged across the floor suggests that they are demonstrating the way music videos usually show women as objects and that it is l
The music video objectifies women in an ironic way because it is pointing out how music videos stereotype women by sexualising them. Women aren't represented positively throughout the video but this could have been on purpose to demonstrate the patriarchal view of women.

Lisbet Van Zoonen theorised that gender is constructed and that woman's bodies are used for male audiences.


Comments

Popular posts from this blog

How does the front cover of the set edition of Woman reflect the socio-historical context in which it was made?