Part One Music Videos: Riptide- Montage editing, hard jump cuts, contrasting shots with juxtopositioning Mise-en-scene Horror iconography, lighting - references horror genre - subversive Binary oppositions - Levi Strauss.
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Component one - media products, industries and audiences
Component one - media products, industries and audiences Newspaper Industries Broadsheets: (The Guardian) Quality, formal, serious press Aimed at a higher social class Plainer layout with a subtle and smaller image and typeface suggesting readers will take more effort to read it Longer and more detailed articles Serious headlines More focus on politics and international news. Tabloids: (Daily Mirror) 'Popular' press Aimed at a lower social class (C2, D and E) Bold layout with a coloured masthead and a bold typeface. Easy to read with large and dramatic pictures Shorter articles with more pictures and it includes less in-depth reporting Puns and jokes incorporated into the headlines More focus on human interest stories such as celebrity gossip Use of gimmicks such as bingo games, free travel tickets and phone in surveys. Polysemy : Not everything has a single meaning. One of the best ways of applying Media theory, is through suggesting two or more possible m