Component one - media products, industries and audiences
Component one - media products, industries and audiences
Newspaper Industries
Broadsheets: (The Guardian)
Quality, formal, serious press
Aimed at a higher social class
Plainer layout with a subtle and smaller image and typeface suggesting readers will take more effort to read it
Longer and more detailed articles
Serious headlines
More focus on politics and international news.
Tabloids: (Daily Mirror)
'Popular' press
Aimed at a lower social class (C2, D and E)
Bold layout with a coloured masthead and a bold typeface. Easy to read with large and dramatic pictures
Shorter articles with more pictures and it includes less in-depth reporting
Puns and jokes incorporated into the headlines
More focus on human interest stories such as celebrity gossip
Use of gimmicks such as bingo games, free travel tickets and phone in surveys.
Polysemy: Not everything has a single meaning. One of the best ways of applying Media theory, is through suggesting two or more possible meanings.
In creating a newspaper, producers typically attempt to avoid polysemic readings. The process of forcing an audience into a particular reading is called anchoring.
Anchorage: the 'fixing' of a particular meaning to a media text, often through the use of captions.
Bias: Having a particular belief about one side of an argument and not considering the other side of the argument. It is the prejudice against one person or group, especially in a way that could be considered unfair.
Agenda: The underlying intentions or motives of a particular person or group.
Bias can be presented through:
Selection and omission
Placement
Headline
Photos, captions and camera angle
use of names and titles
Statistics and crowd counts
Source control
Word choice and tone.
Evidence of Bias through The Sun:
Headline: "Two more ministers may quit as PM fights to cling on after Brexs*it deal"
Names and titles: Doesn't usually use their actually name; it is usually a pun or a way of making fun of them.
Evidence of Bias through The Guardian:
Headline: "Brexit is a class betrayal. So why is Labour colluding in it?"
Word choice and tone: Much more formal, facts and statistics.
Title: Usually contains key information and facts about the article - informative.
Headline: "Conservatives are terrified of Alexandria Ocasio-Cortez. And so they should be.
Newspaper Industries
Broadsheets: (The Guardian)
Quality, formal, serious press
Aimed at a higher social class
Plainer layout with a subtle and smaller image and typeface suggesting readers will take more effort to read it
Longer and more detailed articles
Serious headlines
More focus on politics and international news.
Tabloids: (Daily Mirror)
'Popular' press
Aimed at a lower social class (C2, D and E)
Bold layout with a coloured masthead and a bold typeface. Easy to read with large and dramatic pictures
Shorter articles with more pictures and it includes less in-depth reporting
Puns and jokes incorporated into the headlines
More focus on human interest stories such as celebrity gossip
Use of gimmicks such as bingo games, free travel tickets and phone in surveys.
Polysemy: Not everything has a single meaning. One of the best ways of applying Media theory, is through suggesting two or more possible meanings.
In creating a newspaper, producers typically attempt to avoid polysemic readings. The process of forcing an audience into a particular reading is called anchoring.
Anchorage: the 'fixing' of a particular meaning to a media text, often through the use of captions.
Bias: Having a particular belief about one side of an argument and not considering the other side of the argument. It is the prejudice against one person or group, especially in a way that could be considered unfair.
Agenda: The underlying intentions or motives of a particular person or group.
Bias can be presented through:
Selection and omission
Placement
Headline
Photos, captions and camera angle
use of names and titles
Statistics and crowd counts
Source control
Word choice and tone.
Evidence of Bias through The Sun:
Headline: "Two more ministers may quit as PM fights to cling on after Brexs*it deal"
Names and titles: Doesn't usually use their actually name; it is usually a pun or a way of making fun of them.
Evidence of Bias through The Guardian:
Headline: "Brexit is a class betrayal. So why is Labour colluding in it?"
Word choice and tone: Much more formal, facts and statistics.
Title: Usually contains key information and facts about the article - informative.
Headline: "Conservatives are terrified of Alexandria Ocasio-Cortez. And so they should be.
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