Drew's A Level Media

The double page spread creates meaning with the ideology of the magazine. For example, the ideology is apparent in the pull quote of the article because it is literally stating the ideology "Nowadays, it takes more than just talent to cross over and have people pay attention." The ideology is that it is harder to become a popular artist now because people care less about the music and more about cosmetic things such as wealth and clothing. The costume helps to convey the meaning of the article because although it is simplistic it is fashionable proving that you need to have more than musical talent to get noticed. This is proved as he is being interviewed for a magazine (getting noticed). Although there is not a direct mode of address used in the main image because the subject is not looking directly at the camera it is still effective at emphasising the fact that it is talking to the reader because of the fact that the image shows the subjects articulating with his hands

Name: Age: 25 Place of origin: Born in New York in 1970s and spent most of his upbringing there. Moved to West coast in the late 80s. Costume: Chains, baggy clothes. Key Ideology: He uses his innovative and poetic style to reflect on people living hard lives. He incorporated his street style into his music to tell a story and campaign for progression as he described the hard lives that many led in bad conditions around him. Props: Chains Style: Definitive urban/grimy style that reflects the hip hop genre of music that he produced. Style it usually quite dark, with darker colours and lighting (photos and videos usually at night). Often pictured with graffiti and in urban venues where the surroundings are a lot of buildings and brick walls.