Aims and Intentions
Aims and intentions: How and why will you use media language in your cross-media production? The beginning of my music video will have enhanced colours meaning that the colours will look sharp and eye catching. This format of colour grading will be present at all the points in the music video where the venue is rural to signify that the shots in the rural area are supposed to be positive and represent a happy time. Alternatively, when the venue of the video changes to an urban setting the colour grading will turn to a much more saturated and washed out look. This accomplished two of my goals as the saturation will not only signify that the shot is of a sadder and more depressed time it will also be reminiscent of 90s skate videos. As for mise-en-scene, my video will include iconography of skate videos such as skateboarding and graffiti in an urban area. I will also use editing to match the beat with the cuts of the music video to try to link the musi