Ideology: The beliefs and values of a media text.

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How far are the representations constructed in the set texts of Zoella and Attitude Stereotypical? Stereotype: A set of widely held beliefs/attitudes about a certain group of people or individual. Stereotypes are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions are implemented. This often leads to misjudgement and unfair discrimination towards certain groups. (Stuart Hall) In media products, they have the potential to impact the mindset of audiences, often sustaining, perpetuating and creating stereotypes. Media products portray the unspoken norms of an ideology. Such products appeal to the widest audience - intellectually and globally. Stereotypes of gay men: Feminine Fashionable - conscious of their appearance Articulate More open with their emotions More friendly with female friends The representation of the LGBT community is often narrow and stereotypical. Gay men are often represented as camp, effeminate, theatrical ...
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Zoella - Industry and Audience

Zoella - Industry and Audience Algorithm: An algorithm can be defined as a set of rules or calculations to used to solve problems and deliver a result. Algorithms are used in social media to deliver to content to the user. News feeds use algorithms to determine the content to show you based on your interests, activity and interactions on the platform. Causes issues with privacy because of the collection of all your data. Key words/terms in title to appease the algorithm. Content doesn't change as they know it works. Similarly to what Clay Shirky argues it can be argued that audience no longer exists and all that remains is a hyperreal construction forged by algorithms.  Additionally, Zoella is not targeting an audience, but is using algorithmic practice to target a theoretical machine fabricated audience. David Hesmondhalgh: Cultural industries and online media: He argues that major cultural organisations create products fir different industries in order to maximise ...
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The Specialised Television Industry: Television has changed considerably since the advent of digital technology in terms of its production, distribution and consumption. It has become increasingly global, rather than a national industry and has become increasingly commercial, with public service broadcasting forced to adapt its structure, role and function. International co-production is growing and broadcasters such as HBO have achieved global success. Broadcasters are now 'narrowcasters', with multiple channels targeting different (sometimes niche) audiences. Audiences consume television texts in a variety of ways as the industry has increased portability via new platforms (tablet, mobile phone) and patterns of consumption have changed alongside this (the box-set and binge watching, on demand and catch up, Netflix, Amazon etc). Interactive social media channels such as youtube have increased accessibility for the 'prosumer' audience, and social media and viral...
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