Ideology: The beliefs and values of a media text.

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Logo analysis

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The whites of the logo represents the drupelets of an actual blackberry. This could mean that the company is natural and environmentally friendly. The fact that it is called "subway" could be a reference to the train line which could represent the speed of the company. This could be because they make your food in front of you and its supposed to be quick and efficient. Also because the subway is a popular mode of transport it could be referencing the fact that you can eat food on the go really easily with their brand. The arrows could be directing you into the shop suggesting that it is the right place to go. The italics could again represent the speed of the company. The difference in colours could be present because before you eat there you are feeling plain because of the white colour but then the gold colour represents the quality of the food and after you eat it you will feel gold. Linking to this could be the fact that the arrows on the S and Y could be represent...
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Zoella - Industry and Audience

Zoella - Industry and Audience Algorithm: An algorithm can be defined as a set of rules or calculations to used to solve problems and deliver a result. Algorithms are used in social media to deliver to content to the user. News feeds use algorithms to determine the content to show you based on your interests, activity and interactions on the platform. Causes issues with privacy because of the collection of all your data. Key words/terms in title to appease the algorithm. Content doesn't change as they know it works. Similarly to what Clay Shirky argues it can be argued that audience no longer exists and all that remains is a hyperreal construction forged by algorithms.  Additionally, Zoella is not targeting an audience, but is using algorithmic practice to target a theoretical machine fabricated audience. David Hesmondhalgh: Cultural industries and online media: He argues that major cultural organisations create products fir different industries in order to maximise ...
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Zoella - over 13.6 million followers on Twitter and over 10 million on Instagram. 2 YouTube channels to show growth and change. Un-sexualised, innocent etc. Paradigms of vlogging and online media: Breaking the fourth wall Amateur aesthetic High-key lighting Codes of realism Single camera edit Invitation into private spaces Aspirational content Presenter POV Unscripted narrative
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