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 Challenging gender stereotypes
Genre conventions

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Representation structure:  What is representation? Representation is a re-presentation. By who? For what purpose? For what function? For what ideal? Who does this impact upon? Both the target audience and the group being represented Most female roles throughout the first episode are where the female is the giver/server. For example, there are roles of the mother, caregiver, prostitute, made, butler, friend, slave, rebel. This means that there are quite narrow representations of women. Madonna/Whore complex - Sigmund Freud Freud developed a theory to explain men's anxiety towards women's sexuality, suggesting that men define women into on of two categories: the Madonna (Women he admires and respects) and the whore (women he is attracted to and therefore disrespects). The Madonna is typically virtuous, nurturing, saintly and sexually repressed. The whore is sensual, sexualised and desirable without purity. This can be used in Humans - the mother is clearly the Mad...
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Feminist Theory's Fact File

Judith Butler: Butler  argues that  feminism  made a mistake in trying to make "women" a discrete, ahistorical group with common characteristics.  Butler  writes that this approach reinforces the binary view of gender relations.    Butler believes that feminists should not try to define "women" and she also believes that feminists should "focus on providing an account of how power functions and shapes our understandings of womanhood not only in the society at large but also within the feminist movement."  Finally, Butler aims to break the supposed links between sex and gender so that gender and desire can be "flexible, free floating and not caused by other stable factors". The idea of identity as free and flexible and gender as a performance, not an essence, is one of the foundations of  queer theory . Bell Hooks: Feminism is the struggle to end patriarchal hegemony and the domination of women and feminism is not a lifestyle choice, it's ...
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How far are the representations constructed in the set texts of Zoella and Attitude Stereotypical? Stereotype: A set of widely held beliefs/attitudes about a certain group of people or individual. Stereotypes are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions are implemented. This often leads to misjudgement and unfair discrimination towards certain groups. (Stuart Hall) In media products, they have the potential to impact the mindset of audiences, often sustaining, perpetuating and creating stereotypes. Media products portray the unspoken norms of an ideology. Such products appeal to the widest audience - intellectually and globally. Stereotypes of gay men: Feminine Fashionable - conscious of their appearance Articulate More open with their emotions More friendly with female friends The representation of the LGBT community is often narrow and stereotypical. Gay men are often represented as camp, effeminate, theatrical ...
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