Component one - media products, industries and audiences

Component one - media products, industries and audiences

 Audience is essential in media studies. We, as consumers, are targeted and positioned according to our culture, class, gender and ethnicity etc.

Tide Advert:

 Target Audience:
The target audience for the advert would be women because of the main image if the image and the tagline "Tide's got what women want".

Secondary Audience:
The secondary audience could be the children of the mothers because

Psychographics

 Psychographics: The classification of people according to attitudes, aspirations and other psychological criteria.

Aspirers: People who want to appear rich and attractive.
Reformers: People who want social change, are unimpressed by status and make decisions based on their values. (e.g Environmentalists)
Explorers: Adventurous people who like taking risks.
Mainstreamers: People who follow the crowd.
Strugglers: People who find it hard to achieve (often connected with poverty).

Ideology: Shared values and beliefs.


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