Diesel - Go with the Flaw advert analysis
Diesel - Go with the Flaw advert analysis
Narrative:
I would say that the narrative of the advert is non linear because it doesn't follow an official storyline throughout. However, it does tell us a story because it begins by revealing a lot of people who seem to be flawed in some way like for example, with a disability. As the advert progresses we then get to see them all banding together at the end and they seem to be enjoying whatever they want throughout. This is also evident because when one of the women featured in the advert is playing pool she seems to be playing well but it is then revealed that she has a lazy eye. This is effective because we would generally stereotype someone who has a lazy eye to not be able to play pool that well.
Ideology:
The ideology of the advert is to show that you can still live a full life despite all of your flaws. I would say that the advert achieves this by depicting many people throughout the advert with different flaws in their appearance but instead of being sad about this they are 'owning it' and enjoying life.
Genre:
The genre appears to be vintage because the clothes that most people are wearing throughout the advert are old fashioned and styled in a way that would have been popular in the past. This theme is also evident because of the man editing the film in an old fashioned way he is cutting the actual film the advert was shot on rather than doing it digitally. This also means that the advert has a yellowish filter which makes the whole advert seem old. They may have
Audience:
I think that the audience the advert is trying to appeal to are both males and females that feel that they are flawed in some way. The advert is trying to appeal to these people by saying that even though they may not be perfect it doesn't mean that you can not do what you want.
Representation:
The groups that are represented in this advert are people who have a type of flaw or disability. This is effective because these types of people are generally stereotyped
Narrative:
I would say that the narrative of the advert is non linear because it doesn't follow an official storyline throughout. However, it does tell us a story because it begins by revealing a lot of people who seem to be flawed in some way like for example, with a disability. As the advert progresses we then get to see them all banding together at the end and they seem to be enjoying whatever they want throughout. This is also evident because when one of the women featured in the advert is playing pool she seems to be playing well but it is then revealed that she has a lazy eye. This is effective because we would generally stereotype someone who has a lazy eye to not be able to play pool that well.
Ideology:
The ideology of the advert is to show that you can still live a full life despite all of your flaws. I would say that the advert achieves this by depicting many people throughout the advert with different flaws in their appearance but instead of being sad about this they are 'owning it' and enjoying life.
Genre:
The genre appears to be vintage because the clothes that most people are wearing throughout the advert are old fashioned and styled in a way that would have been popular in the past. This theme is also evident because of the man editing the film in an old fashioned way he is cutting the actual film the advert was shot on rather than doing it digitally. This also means that the advert has a yellowish filter which makes the whole advert seem old. They may have
Audience:
I think that the audience the advert is trying to appeal to are both males and females that feel that they are flawed in some way. The advert is trying to appeal to these people by saying that even though they may not be perfect it doesn't mean that you can not do what you want.
Representation:
The groups that are represented in this advert are people who have a type of flaw or disability. This is effective because these types of people are generally stereotyped
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