Key Theory 2 - Narratology - Tzetan Todorov
Narrative and Representation
Key Theory 2 - Narratology - Tzetan Todorov:
Todorov's theory is that within a narrative, the power is in a state of equilibrium. As the story progresses the state of equilibrium can change and develop.
Each narrative should start with initial equilibrium. However, the equilibrium is changed after disruption, resulting in a disequilibrium. The old equilibrium is broken, and therefore anew one must begin. This will repeat during the narrative until we reach a final equilibrium.
The types of Narrative
Linear narrative is a narrative that follows a line from the beginning to the end. (Beginning, middle, end).
Non-linear narratives do not follow a line from the beginning to the end - it goes back and forth in an order which is not chronological.
John Lewis Christmas Advert (2014)
How is meaning created through the narrative?
Meaning is created through the narrative because it is trying to promote the idea that John Lewis can supply a really meaningful and personal gift for someone. It achieves this by making you feel attached to the penguin and it could connect with you personally because the scenes where the boy and the penguin are playing together could make you feel reminiscent of Christmas' when you were younger.
Can you apply Todorov's narrative theory of equilibrium?
The boy and the penguin are friends and they build a strong relationship with each other because he takes the penguin everywhere with him. They are happy in the beginning (initial equilibrium) but then then the penguin gets sad which is the disrupted equilibrium. Finally, the renewed equilibrium is when the penguin gets a friend for Christmas at the end.
Is the narrative linear or non-linear? Why?
The text was quite linear because it followed a chronological time period which was the build up towards Christmas. It shows the boy becoming good friends with the penguin, the penguin gets sad and then the penguin is happy again by the time it is Christmas day.
Intertextual references?
In the beginning of the advert the boy and penguin are seen to be watching an episode of what appears to be a popular children's show named 'Pingu'.
The Guardians Three Little Pigs
How is meaning created through the narrative?
Key Theory 2 - Narratology - Tzetan Todorov:
Todorov's theory is that within a narrative, the power is in a state of equilibrium. As the story progresses the state of equilibrium can change and develop.
Each narrative should start with initial equilibrium. However, the equilibrium is changed after disruption, resulting in a disequilibrium. The old equilibrium is broken, and therefore anew one must begin. This will repeat during the narrative until we reach a final equilibrium.
The types of Narrative
Linear narrative is a narrative that follows a line from the beginning to the end. (Beginning, middle, end).
Non-linear narratives do not follow a line from the beginning to the end - it goes back and forth in an order which is not chronological.
John Lewis Christmas Advert (2014)
How is meaning created through the narrative?
Meaning is created through the narrative because it is trying to promote the idea that John Lewis can supply a really meaningful and personal gift for someone. It achieves this by making you feel attached to the penguin and it could connect with you personally because the scenes where the boy and the penguin are playing together could make you feel reminiscent of Christmas' when you were younger.
Can you apply Todorov's narrative theory of equilibrium?
The boy and the penguin are friends and they build a strong relationship with each other because he takes the penguin everywhere with him. They are happy in the beginning (initial equilibrium) but then then the penguin gets sad which is the disrupted equilibrium. Finally, the renewed equilibrium is when the penguin gets a friend for Christmas at the end.
Is the narrative linear or non-linear? Why?
The text was quite linear because it followed a chronological time period which was the build up towards Christmas. It shows the boy becoming good friends with the penguin, the penguin gets sad and then the penguin is happy again by the time it is Christmas day.
Intertextual references?
In the beginning of the advert the boy and penguin are seen to be watching an episode of what appears to be a popular children's show named 'Pingu'.
The Guardians Three Little Pigs
How is meaning created through the narrative?
Meaning is created because even though they are making it a comedy/parody of The Three Little Pigs they follow a narrative that is similar to real news stories that occur in real life. This means that people want to buy the newspaper because most people would say that newspapers are boring but the advert make it more funny and exciting. Newspapers are also known to report on things that happen across social media so the fact that they incorporated peoples opinions in the form of Tweets shows the audience that the Newspaper is up to date and includes everyones opinion and is not bias.
Can you identify any binary oppositions?
There are clear binary oppositions between the general public and the police/government. Binary oppositions could also be present in the sense that it is taking a children's story and turning it into a serious event.
What intertextual references are made?
The Three Little Pigs
Can you apply Todorov's narrative theory of equilibrium?
In the beginning most people are happy but as the advert progresses there are lots of people on social media that are angry about what happened which would be the disequilibrium but at the end even though we find out that the wolf was completely innocent people are still on the pigs side as it related to the public because their mortgage was high as well.
Is the narrative linear or non-linear? Why?
There are clear binary oppositions between the general public and the police/government. Binary oppositions could also be present in the sense that it is taking a children's story and turning it into a serious event.
What intertextual references are made?
The Three Little Pigs
Can you apply Todorov's narrative theory of equilibrium?
In the beginning most people are happy but as the advert progresses there are lots of people on social media that are angry about what happened which would be the disequilibrium but at the end even though we find out that the wolf was completely innocent people are still on the pigs side as it related to the public because their mortgage was high as well.
Is the narrative linear or non-linear? Why?
I think that the narrative could be non-linear because although it follows a fairly chronological story as the advert goes on we find out more about what the pigs did which means the timeline jumps around a bit as we find out more information about a certain time period.
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