Key Theory 12 - power and media industries - Curran and Seaton

Key Theory 12 - power and media industries - Curran and Seaton

The media is controlled by a small number of companies primarily driven by profit and power.
Media concentration limits, variety creativity and quality.
More socially diverse patterns of ownership can cause media productions to be more varied and adventurous.

Straight Outta Compton (context)

 It was produced by Legendary Pictures who entered partnership with Universal Pictures (the films distributor) in 2014.
Universal is now owned by NBC Universal, a Comcast company.
It is essential to note the film was produced and distributed by a major, vertically integrated film studio that is part of a media conglomerate is significant in terms of funding, possibilities for cross promotion and reaching a global audience.

N.W.A music video:

Genre: Hip-hop/rap


Representation: The two groups that are presented in the music video are black and white males. White police officers are seen to be bias towards black males.


Debate:


Politics:

Film Trailer Conventions:

Highlights
Quick flowing (lots of info in a short space of time, audience don't get board).
Hermeneutic and Proairectic codes
Focus on main characters
Facts and info on when the film comes out etc
Key scenes and taglines
Production logos
BBFC Age Certification
Social Media links
Voiceover
Soundtrack (Non diegetic)
Film title

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