Key Theory 13 - Regulation - Sonia Livingstone and Peter Hunt

Key Theory 13 - Regulation - Sonia Livingstone and Peter Hunt

 Increasing the power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk.

Comments

Post a Comment

Popular posts from this blog

Part One Music Videos: Riptide- Montage editing, hard jump cuts, contrasting shots with juxtopositioning Mise-en-scene Horror iconography, lighting - references horror genre - subversive Binary oppositions - Levi Strauss.
Read more

Video Game Industry

How is the video game industry specialised? Interactive Huge resource expenditure Much higher RRP Longer length A dedicated, core, target audience. Games developed for specific hardware, or released multiplatform. David Hesmondhalgh: Argues that companies use advertising and marketing techniques to minimise risk and maximise profit. Assassins Creed III - Liberation Published by Ubisoft in 2012 for the PlayStation Vita, with a subsequent HD re-release for the Playstation 3 and Xbox 360. How does the trailer target a specialised and generalised audience? Leading female character instead of a man to attract a wider, generalised audience of females as well as males - trying to increase female gamers. Representation of ethnic groups to attract a wider audience again. Typically main characters are white so the fact that the main character isn't is effective at attracting minorities that would relate to the character. Goes against stereotypes - woman being more powerf...
Read more

Zoella - Industry and Audience

Zoella - Industry and Audience Algorithm: An algorithm can be defined as a set of rules or calculations to used to solve problems and deliver a result. Algorithms are used in social media to deliver to content to the user. News feeds use algorithms to determine the content to show you based on your interests, activity and interactions on the platform. Causes issues with privacy because of the collection of all your data. Key words/terms in title to appease the algorithm. Content doesn't change as they know it works. Similarly to what Clay Shirky argues it can be argued that audience no longer exists and all that remains is a hyperreal construction forged by algorithms.  Additionally, Zoella is not targeting an audience, but is using algorithmic practice to target a theoretical machine fabricated audience. David Hesmondhalgh: Cultural industries and online media: He argues that major cultural organisations create products fir different industries in order to maximise ...
Read more