Lead story: The main story of the newspaper/ the main focus of the paper. Gutter: The inside margins. Body Text: The main content of the article. Folio: name of the publication, date and page number. Byline: The name of the writer of the article. Standfirst: Introductory paragraph of the article. Standalone: Centre spread: Pair of pages facing each other. Skyline: Information panel on the front page that tells the reader about other stories that are inside. Edition: The version of the newspaper. It is the total number of copies of a particular paper printed at one time. Furniture: Sell line: It is there to try an sell the product such as a tag line. Classified advert: A cheaper way of advertising. Page numbers Main image Headline Barcode Masthead Caption Target audience Pull quote
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What happened? Who is the story about? Why did it happen? Where did it happen? When did the story take place? Five Ws, further detail, opinion future Rail Fares increase largest in five years: Unfair Fare Increase Introduction: What happened, what will happen. Questions Para 1: What happened - more detail, who will be effected, where is it Para 2: Public response, why did it happen? When? Conclusion: What are people going to do to fix it, long term effects, will it happen again? Unfortunately for many people there has been a huge increase for rail fare across the country. Some recent reports have even given exclusive information and statistics that warn its the largest rail fare increase since 2013. Obviously this national crisis is going to effect a huge percentage of the population. " Every year, 1.7 billion people travel by rail" meaning that this problem will cause a negative impact on 1.7 billion people every year. This means that there is not only
In what ways can newspapers incorporate viewpoints and ideologies? Newspapers often use many different tactics to convey their viewpoints and ideologies through the use of images, lexis, anchorage, dominant ideology and audience negotiation. This is to try and expose as many people as possible to their way of thinking and spread their ideologies. I think that some ways that newspapers can incorporate viewpoints and ideologies is with the uses of images in their articles. I know this because in The Daily Mirror they were reporting on the death of a child in London. I think that they have incorporated their viewpoints through images because it is clear to the audience that they are trying to portray the parents as bad because their is a main image of a baby looking scared and sad on the front page of the newspaper. In a much smaller picture they have used an image of the parents hugging each other and looking happy. The reason that I think this is spreading their viewpoint is because
Audiences can respond to and interpret the ideological perspectives of media products: Media Language Lexis Dominant Ideology Intertextuality Polysemic Readings Anchorage Audience Negotiation The article referencing the man arrested over Finsbury Park toddler murder by the BBC on Facebook shows how audiences can respond to media products through the use of comments. The dominant ideology is that they crime is terrible and the preferred reading is that the person should be harshly punished. This is evident because the most liked comment on the post is talking about bringing back the death penalty. The lexis that is used is related to creating a narrative against religion and ethnicity. There is debate in the comments against him because of his ethnicity.
Why do producers use representation?
Why do producers use representation? To portray someone in a certain way Entertainment value Ideological reasons Financial reasons Narrative In what ways can media products incorporate viewpoints and ideologies? (Who, What, When, Where, Why, How) Media language Barthesian codes (semiotic analyses) Structural approaches (Levi-Strauss) Genre conventions Intertextuality Anchorage Headline lexis, Selection of images, Body language, Layout, Ethnicity The Daily Mirror uses lexis such as "screaming" because it is a dramatic/harsh word that grabs the attention of the reader and shocks them. Furthermore, the headline is written in a dramatic way with key information in the least amount of words , therefore, creating a harsher theme. The article of portraying the parents as quite bad through the use of images. This is because there is a large use of binary oppositions by using a large image of a baby looking sad but the parents seem to be looking happy which emphasi