Why do producers use representation?

Why do producers use representation?

To portray someone in a certain way
Entertainment value
Ideological reasons
Financial reasons
Narrative

In what ways can media products incorporate viewpoints and ideologies?
(Who, What, When, Where, Why, How)
Media language
Barthesian codes (semiotic analyses)
Structural approaches (Levi-Strauss)
Genre conventions
Intertextuality
Anchorage

Headline lexis, Selection of images, Body language, Layout, Ethnicity

The Daily Mirror uses lexis such as "screaming" because it is a dramatic/harsh word that grabs the attention of the reader and shocks them. Furthermore, the headline is written in a dramatic way with key information in the least amount of words , therefore, creating a harsher theme.
The article of portraying the parents as quite bad through the use of images. This is because there is a large use of binary oppositions by using a large image of a baby looking sad but the parents seem to be looking happy which emphasises the fact that the parents are quite bad and not looking after their children. Moreover, the article uses quotes from people close to the family such as "I think he had mental problems" to try and convey the theory that it was probably him that committed the murder. This means that the article seems to be slightly bias as it is trying to present the parents and especially the man in a negative way. The quote is also quite vague and seems to be making people with mental problems as subhuman which helps to bring bias against the man.

In what ways can media products incorporate viewpoints and ideologies?

Media products can incorporate viewpoints and ideologies by presenting people in a certain way with the use of anchorage. This is because the placement of images and the size of images can help to build a narrative between the characters in the images. The language that the media product uses can convey a certain ideology because if you use certain words to describe people then you can invoke a particular response from the target audience.

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