Audiences can respond to and interpret the ideological perspectives of media products:

Media Language
Lexis
Dominant Ideology
Intertextuality
Polysemic Readings
Anchorage
Audience Negotiation

The article referencing the man arrested over Finsbury Park toddler murder by the BBC on Facebook shows how audiences can respond to media products through the use of comments. The dominant ideology is that they crime is terrible and the preferred reading is that the person should be harshly punished. This is evident because the most liked comment on the post is talking about bringing back the death penalty. The lexis that is used is related to creating a narrative against religion and ethnicity. There is debate in the comments against him because of his ethnicity.

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