Key Terms/Language for Representation

Stereotypical: A commonly held belief about a group of people or place. (e.g women should enjoy activities such as cooking).
Conforms: When something comply's with rules. (e.g not breaking the law/conforming to the law).
Subverts: When something goes against rules. (Adbusters subverts from the magazine genre conventions.).
Objectification: The act of taking away somebodies humanity and referring to them as objects. (The woman on the front cover of Woman magazine because the woman represents that ideology of the company rather than anything about her own feelings).
Sexualisation: The act of thinking about somebody in a way that is just about sex. To attach sexual connotations to something. (Woman magazine, soap advert depicts a woman in the shower/bath setting).
Hegemony: Dominance over a group or person.
Patriarchal Hegemony: Male dominance in society. (Hitchcock interview, he talks like the only way the women get a successful career is because of him appointing them).
Challenges: When something goes against a point.
Fetishisation: To be devoted to a certain thing. (e.g attaching feelings to a certain brand such as Macklemore with his nikes).
Symbolic annihilation: The absence of representation about a group of people in the media, often based on their: race, sex or sexual orientation.
Scopophilia: The act of gaining sexual pleasure from looking at erotic scenes.
Voyeurism: Gaining pleasure from watching somebody else.

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