Fandom - Henry Jenkins 
Fandom refers to a particularly organised and motivated audience of a certain media product or franchise.
Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings. For example, forums etc
Fans appropriate texts and read them in ways that are not fully intended by the media producers (textual poaching) examples of this may manifest in conventions, fan fiction and so on.
Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities through borrowing and utilising mass culture images, and may use the subcultural capital to form social bonds. For example, through online forums like Reddit and 4Chan.

Textual poaching examples:


Image result for assassin's creed cosplay eventsCosplay









Lets Play




































End of Audience - Clay Shirky
Audiences are no longer passive, they interact with media products in an increasingly complex variety of ways.
We could argue against the theory that audiences were never passive, the internet just advanced it further.

Audience theories for the video game industrty:
Albert Bandura, effects model
Stuart Hall, Reception theory
Clay Shirky, End of audience
Henry Jenkins, Fandom

Comments

Post a Comment

Popular posts from this blog

Part One Music Videos: Riptide- Montage editing, hard jump cuts, contrasting shots with juxtopositioning Mise-en-scene Horror iconography, lighting - references horror genre - subversive Binary oppositions - Levi Strauss.
Read more

How does the front cover of the set edition of Woman reflect the socio-historical context in which it was made?

Image
How does the front cover of the set edition of Woman reflect the socio-historical context in which it was made? On the one hand I would say that the front cover of Woman magazine reflects the socio-historical context in which it was made because of the fact that the main image of the woman that is used on the front cover is a woman that would appeal to the target audience at the time the magazine was published. This is because most women at the time this magazine was issued would, stereotypically, have been housewives and very domesticated. They would have often taken care of activities such as: washing, cleaning, cooking and they were also seen as very maternal and, therefore, loving and caring for their children. The main image of Woman magazine appeals to this demographic because of the fact that she represents the ideal woman at this time. This is because of the fact that she is wearing practical clothes so that she can clean and cook easily and she is also wearing make
Read more
Image
The contents page of the "Womans" magazine creates many assumptions about the target audience for the magazine. This is because  Betty Friedan (American feminist) said that advertisements portrayed women in a particular way: "Women are shown solely as: men's wife, mother, love object, dishwasher, cleaner and never as a person". How does the magazine's contents page reflect: Codes and conventions of the sub-genre of magazine? Social and cultural context of the magazine? The target audience? The contents page of the "Woman's" magazine creates many assumptions about the target audience for the magazine. This is because the contents page displays all of the articles that will be featured throughout the magazine. Most of the headings are very stereotypical of women at this time because they are things such as: beauty, cookery, fashion, home and knitting. This means that the magazine assumes that women would naturally enjoy and w
Read more