Online Video

Vlogging/online video most influential form of media.
42% of internet users aged 16-24 said they watched a vlog within the last month rising to 50% in 2015.
Synergy of online profile (links across all platforms, digital convergence).

Conventions of a vlog:
Aspirational,
Personal identity,
Identification,
Unscripted narrative,
Authenticity (or
Direct mode of address,
Audience interaction, (Clay Shirky)


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