Zoella - over 13.6 million followers on Twitter and over 10 million on Instagram.
2 YouTube channels to show growth and change.
Un-sexualised, innocent etc.

Paradigms of vlogging and online media:
Breaking the fourth wall
Amateur aesthetic
High-key lighting
Codes of realism
Single camera edit
Invitation into private spaces
Aspirational content
Presenter POV
Unscripted narrative



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