Online Media: Component 2

Attitude

 In what was does this product use media language to encode the ideology of the producer?

Attitude was founded in 1994 and is the UK's best selling gay magazine.
It is owned by Stream Publishing Limited.
Sold worldwide as a physical magazine, and as a digital download for the iPad and iPhone via the app store, and for Android services via the Android market.
Renowned for it's high profile celebrity events such as featuring Prime Ministers such as Ton Blair and David Cameron the cover as well as their first Royal cover star, Prince William.
In it's first 20 ears Attitude has featured A-List celebrity exclusives that no other gay title in the world can match, including David Beckham, Madonna, Daniel Radcliffe, Lad Gaga, Cher, James Franco, Elton John.

Attitude is also respected for its 20 ears of topical reporting and social campaigning.
The brand includes serious features on a range of subjects, which have included the plight of ga asylum seekers and the rise of the far Right in Eastern Europe, the US Presidential Campaign as well as real life editorial such as male rape and bod image issues.
The website includes breaking news, entertainment exclusives, the best in style and travel, lifestyle features and a wide range of regular celebrity contributors.
Attitude is located in London but covers stories of interest to the whole of the United Kingdom and has a global audience of affluent, fashion conscious, brand loyal gay men.
A separate Thai edition has been published since March 2011, editions in Belgium and the Netherlands launched in February 2017.

Stories talking about the representation of lgbt people.



Direct mode of address - talks to you / Informal mode of address - more conversational titles.



Target audience middle class, gay males, prominently white.



Quick user engagement.



Active narrative voice - like a report.



Emotive lexis - attention grabbing headlines.







Gossip style content - gossip about celebrities (stereotypical of a gay mans interests?)












Emphasis on celebrity.













Social Media promotion - links to social media etc.







Arguable inclusive



Blend of serious and salacious stories.











Sexualisation of the male body.






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