Drew's A Level Media

Adbusters (May/June 2016) Culture Jamming: Re-routing culture. Changing the original meaning of something. Culture jamming is the practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. Culture Jamming examples: Dominant ideology of: Iceland: Convenient, easy, affordable, lower quality Long Road: Easier than Hills Apple: Expensive/overpricing Facebook: Intrusive Amazon: Unethical

To what extent are Woman and Adbusters examples of specialised and institutionalised media productions? Make reference to their distribution and circulation. Woman has competed with Woman's Own (Newnes) and Woman's Weekly (Amalgamated) to be the top-selling title. The three rivals ended up merging to become IPC. Their sales peaked in about 1959, at about 2.6m, 3.1m, and 1.8m each. In 1937 Odhams (now IPC) opened a printing plant in Watford, Herts with Speedry Gravure Process for colour printing. Woman launched weekly in June with low cover price, 2d, for a full-colour magazine. Within a year, the title was selling 500,00 copies per week. IPC is a large mainstream organisation and is also a conglomerate because of the fact that IPC or Time inc is owned by Meredith and also owns many other companies below it such as Warner Brothers. Time Inc has owned and published over 100 magazine brands such as: Time, Sports Illustrated, Life, golf magazine etc. They also co-operated over...

Key Theory 12 - Power and Media Industries - Curran and Seaton The media is controlled by a small number if companies primarily driven by the profit and power. Media concentration limits variety, creativity and quality. More socially diverse patterns of ownership can create more varied and adventurous media productions.

Key Theory 13 - Regulation - Sonia Livingstone and Peter Hunt The increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk.

The Devil Wears Prada   What are the issues that arise from mainstream magazine production? How accurate is the representation of the magazine industry? What real life inspirations did the film draw on for characters, settings, themes etc.? I would say that some issues that are presented in the film "The Devil Wears Prada" with the mainstream magazine production is that you are not allowed to have your own identity when you work there. This is because the film suggests that you do everything you can to please the people above you in the industry and if you are not enjoying it you should work harder. Furthermore, an issue that is presented is that everything comes down to one persons opinion and nobody else's matters. The representation of the magazine industry is probably quite accurate because of the fact that large industries need to meet exact deadlines all of the time and they can not afford to make mistakes. This means that the fact that everybody nee...

How does the front cover of the set edition of Woman reflect the socio-historical context in which it was made? On the one hand I would say that the front cover of Woman magazine reflects the socio-historical context in which it was made because of the fact that the main image of the woman that is used on the front cover is a woman that would appeal to the target audience at the time the magazine was published. This is because most women at the time this magazine was issued would, stereotypically, have been housewives and very domesticated. They would have often taken care of activities such as: washing, cleaning, cooking and they were also seen as very maternal and, therefore, loving and caring for their children. The main image of Woman magazine appeals to this demographic because of the fact that she represents the ideal woman at this time. This is because of the fact that she is wearing practical clothes so that she can clean and cook easily and she is also wearing make...

Brand Identity How a business presents itself to and wants to be perceived by its consumers. Essential aspects to consider when creating a brand identity -Target audience/audience interests -Format of marketing -Style of the magazine -Cost