Drew's A Level Media

Liesbet Van-Zoonen argues that media language encodes how male and female characters act in media products. Explore how representations position the audience in  Humans  and  Les Revenants Knee Jerk Reaction Feminist Theory: Lisbet van Zoonen: Gender is constructed through codes and conventions of media products and the idea of what is male and female changes over time. Gender is also constructed through cultural and historical context. Additionally, she states that woman's bodies are used in media products as a spectacle for heterosexual male audiences, reinforcing patriarchal hegemony. Feminist Theory: Bell Hooks: Feminism is the struggle to end patriarchal hegemony and the domination of women and feminism is not a lifestyle choice, it's a political commitment. She also said that race, class and gender determine the extent to which individuals are exploited and oppressed. Gender Performativity: Judith Butler: Identity is a performance, and it is construct

Liesbet Van-Zoonen  argues that  media language encodes  how  male  and  female  characters  act in media products.  Explore how  representations   position  the  audience  in  Humans  and  Les Revenants The representation, how a group or issue is presented, of both male and female genders is encoded by the use of media language, for example. the scenes lighting, mise-en-scene and music. This representation can be accepted by the audience in terms of a dominant reading, alternatively, the audience can completely oppose this representation by taking an oppositional reading. However, most audiences mostly accept and agree with the representation and only disagree with certain aspects. This is made clear in a theory of reception by Stuart Hall. Both  Les Revenants and Humans  use media language to encode representation of its characters in certain key scenes such as in the scene in Les Revenants  where Viktor follows Julie home, the scene where a woman, Lucy, is stabbed in the underp

Exam Prep Key Words Hegemony (domination of one group over another. Sometimes less obvious) Binary Oppositions Patriarchal Intertextual Dominant Ideology (encoded by the producer) Negotiation (eg negotiated reading by the audience) Oppositional (reading) Polysemy (when a media product has multiple meanings) Ideology Symbolic codes Hermeneutic (deliberately confusing - provokes questions for the audience) Pro (when the audience is expecting something via action (when one action leads to another)) Genre paradigm Structure Underline key terms in the question Knee Jerk reaction to the question Plan write key terms and theories etc Intro - D: Define (key terms) A: Argument (make your argument clear) C: Context (year created, producer, genre etc) Key scenes - media language Point, Evidence, Analysis Conclusion "In the 21st century , it is essential for TV shows to offer multiple meanings " - evaluate this claim with reference to Les Revenants Knee

Les Revenants Audience and industry Mogwai: Scottish indie rock band (niche) that produced the soundtrack to Les Revenants Brings in a different audience who like that genre of music. Builds an international fanbase. Media texts work together to promote each other. Les Revenants Trailer  Genre Conventions: You can see a lot of blood and violence in the trailer which is a convention of the horror genre. This is evident when you see the woman get stabbed in the underpass, the woman show her scars and when a man is punched. Furthermore, there is an eerie music throughout that is conventional of the horror genre because it is a hermeneutic code as it builds suspense and makes the audience think that something is about to happen. Additionally, there are multiple genres made evident in the trailer because as well as horror there are references to the supernatural as the dead butterfly breaks out of the glass which is against nature. This attracts the audience because both fans of the

Les Revenants Audience Targeting The poster is successful at advertising Les Revenants because there are a lot of Enigma codes/ Hermeneutic codes. There are also connotations of love and

Plan an exam question: How and why have stereotypes in this

A study of Representation looks at: The group, place or issue on which a media product is focusing. The media language the media product uses in order to present these groups or issues. The ideological perspectives about the group or issue being created within the product. The impact of this ideological perspective on the target audience. Camille Stereotypical representation of a teenage girl: She comes home late and to eat food untidily. Additionally, girls are generally seen as cleaner than boys which is represented when she showers right after returning home. She is also slightly rude and demanding because she doesn't clean up, is rude about a table ornament. Could be atypical as young girl could be sweet and kind. Young teenage girls in horror genre are often scary. Her entrance is matched with stereotypical horror music emphasising cliche in horror genre that young girls are scary and creepy. Claire Stereotypical representation of mother: Girl assumes she must have