Drew's A Level Media

Part One Music Videos: Riptide- Montage editing, hard jump cuts, contrasting shots with juxtopositioning Mise-en-scene Horror iconography, lighting - references horror genre - subversive Binary oppositions - Levi Strauss.

Component one - media products, industries and audiences Newspaper Industries Broadsheets: (The Guardian) Quality, formal, serious press Aimed at a higher social class Plainer layout with a subtle and smaller image and typeface suggesting readers will take more effort to read it Longer and more detailed articles Serious headlines More focus on politics and international news. Tabloids: (Daily Mirror) 'Popular' press Aimed at a lower social class (C2, D and E) Bold layout with a coloured masthead and a bold typeface. Easy to read with large and dramatic pictures Shorter articles with more pictures and it includes less in-depth reporting Puns and jokes incorporated into the headlines More focus on human interest stories such as celebrity gossip Use of gimmicks such as bingo games, free travel tickets and phone in surveys. Polysemy : Not everything has a single meaning. One of the best ways of applying Media theory, is through suggesting two or more possible m...

Who is being represented? How are they being represented? Impact/message Binary oppositions? Conventional/unconventional? Lil Dicky - Freaky Friday feat. Chris Brown (Rap) Women are represented heavily in this music video and I would say that they are represented in a negative way because they aren't shown to have much of a personality and therefore, are objectified in the video. Additionally, I would say that women are sexualised in the video because most of the women that you see throughout the video are not wearing much clothes and showing a lot of skin. They also don't speak much in the video which demonstrates the fact that they are used for their body parts. This means that Scopophilia is used in this video because the audience is supposed to gain pleasure from watching the women. The impact and message of this video is that women are mostly used in hiphop music videos for the pleasure of the viewer to make sure that people keep coming back to watch the video. Th...

Who is being represented? How are they being represented? Impact/message Binary oppositions? Conventional/unconventional? Lil Dicky - Freaky Friday feat. Chris Brown Women are represented heavily in this music video and I would say that they are represented in a negative way because they aren't shown to have much of a personality and therefore, are objectified in the video. Additionally, I would say that women are sexualised in the video because most of the women that you see throughout the video are not wearing much clothes and showing a lot of skin. They also don't speak much in the video which demonstrates the fact that they are used for their body parts. This means that Scopophilia is used in this video because the audience is supposed to gain pleasure from watching the women. The impact and message of this video is that women are mostly used in hiphop music videos for the pleasure of the viewer to make sure that people keep coming back to watch the video. The bina...

Hyperreality: Term developed by Jean Baudrillard. Refers to the idea that representations within Media texts are more real than that which they represent. Some of these representations are simulacrum. This refers to a representation of something that no longer exists, or something that never existed. Key Theory 5 - Postmodernism - Jean Baudrillard "It is no longer a question of imitations, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real"

Representation: Re-presentation of something (social groups, individuals, issues and events) encoded by the producer. Used to construct a world and aspects in it. Binary oppositions (conflict) encoded in the video: Seems to be anti-police - Binary oppositions between the police and african-americans The opening shot is of her sitting on a police car which links to the conflict. They are also in a poor environment which contrasts to some of the clothes that they are wearing. It also contrasts to the large mansion house. The fact that the police car is in the water portrays the police negatively because they allowed that to happen. Police shows control and authority the fact that the car is in the water and nobody is in the car shows lack of police in the time of crisis. Conflict at the beginning of the video because it warns the audience about explicit lyrics. Long shot of a police officer near a small child showing vulnerability. Functions/purposes of the video: The purposes o...

Who is being represented? Coloured women How? Stereotypical representation of women - objectification sexualisation: Close ups of sexualised body parts. One representation of body parts. However, empowering for coloured women not as stereotypical as slim women. Focus of objectification of one part of the body. Reinforces patriarchal hegemony - conventional beauty standards. Subverts from what is normalised in society about this particular group of people. Connotations of strippers - contradicts empowerment. Target audience? (Age, gender etc) Young teenage girls Impact of this? The effect of this is that it reinforces beauty standards for women. Younger people are impressionable and can get wrong ideas about beauty. Who is being represented? White and black people, gang members (specifically coloured people). Shots of policemen being surrounded by people. Police are depicted negatively and like the police is the enemy. Criminal How? Agressive lyrics + violence. Gangs si...